Clean eating is more than a buzzword—it's a movement. A way to take charge of your health by focusing on what’s really in your food. But let’s be real: understanding the difference between minimally processed, processed, and ultra-processed foods can be confusing, even for the most health-conscious chocolate lovers. If you’ve ever stood in the supermarket aisle wondering if that “healthy” granola bar actually lives up to the hype—this one’s for you.
Food marketing loves to use terms like “natural,” “organic,” and “no added sugar” to make us feel good about what we’re buying. But unless you know how to read between the (ingredient) lines, it’s easy to fall into the trap of eating something ultra-processed, thinking it’s “clean.” That’s why today we’re diving into the key differences between these three categories—and why it matters for your energy, focus, cravings, and long-term health.
Let’s break it all down so next time you're reading a label—whether it's on a bag of chips or a bar of Funky Fat Chocolate—you’ll know exactly what you’re getting. 🧠🍫
🍎 What Are Minimally Processed Foods?
Minimally processed foods are the gold standard in clean eating. They’re foods that have been slightly altered for convenience or safety, but they still retain their natural nutritional value. Think of:
- Frozen vegetables (nothing added)
- Whole grains like brown rice or rolled oats
- Nut butters with 1 ingredient
- Plain yogurt with live cultures
- Fresh or frozen meat and poultry
These foods are often washed, chopped, ground, or vacuum-packed—but they aren’t full of additives, stabilisers, or artificial stuff. Their ingredient lists are short and sweet (literally and figuratively).
Why does it matter? Because when you eat minimally processed foods, you're feeding your body nutrients—not chemical fillers. You're supporting your gut health, not confusing your hormones. You’re craving less and living more.
🍞 What Counts as Processed Food?
Processed foods are somewhere in the middle. They’ve undergone some level of alteration beyond minimal prep—but not necessarily in a bad way. However, it is where you need to take a closer look at foods.
Foods in this section can cause the biggest debate amongst the "healthy" terminology and we like to categorise them in the following way:
Health-promoting with minimal processing | Health-damaging with un-needed additives |
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Processed foods can still be part of a clean eating lifestyle—if you choose wisely. The key is knowing what’s added during processing. A product might start with a healthy base (like legumes or cacao), but then get loaded with seed oils, sugars, gums, or emulsifiers.
Our advice? Check the label. A processed food with a short ingredient list you recognise is usually okay. But once the label reads like a chemistry textbook… it’s time to back away slowly.
🥴 Ultra-Processed: Where Things Go Sideways
Ultra-processed foods are where the problems start. These are industrial products made mostly from substances that don’t even resemble real food. They’re usually designed to be hyper-palatable and hyper-addictive.
Common ultra-processed culprits include:
- Flavored yogurts with added sugars and artificial dyes
- Protein bars with 20+ ingredients
- Sugar-free treats with maltitol, aspartame or sucralose
- Chocolates with vegetable oils and milk solids
These foods can mess with your hormones, trigger cravings, spike your blood sugar, and leave your energy crashing hours later. The problem? They often wear a "healthy" disguise—labels that scream “low carb,” “sugar-free,” or “high protein.”
But when you read the fine print, it’s all emulsifiers, flavorings, stabilizers, and fake fibers. Not what your body—or brain—needs.
💡 How to Spot the Difference
Now that you know what each category means, let’s talk about how to spot them in the wild. Here’s your label-reading cheat sheet:
✅ Green Flags (Minimally Processed)
- Short ingredient list (5 or fewer)
- Ingredients you recognise and can pronounce
- No added sugars or seed oils
- Free from artificial sweeteners or flavourings
⚠️ Yellow Flags (Processed)
- Natural flavours, or a bit of added non-inflammatory oil (like our MCT oil)
- Still mostly whole food ingredients
- Minimal additives and make sure they're natural
🚩 Red Flags (Ultra-Processed)
- Long list of hard-to-pronounce ingredients
- Contains sugar, corn syrup, maltitol, or sucralose
- Added gums, fillers, or artificial flavours
Pro tip: Just because something is low carb or gluten-free doesn’t make it clean. Always check the back of the label. Front packaging is marketing. The ingredient list is the truth.
🌱 Funky Fat Chocolates: Clean, Functional, Delicious
At Funky Fat Foods, we’ve made it our mission to rebel against ultra-processed. Our Funky Fat Chocolates are made with clean, functional ingredients:
- Cacao mass: antioxidant-rich base with mood-boosting benefits
- Cacao butter: healthy fat for creaminess and satiety
- MCT oil powder: supports energy, focus, and reduced cravings
- Erythritol: gut-friendly, zero glycemic sweetener
No weird stuff. No additives. No sugar crashes. Just clean fuel your brain and body love.
We believe chocolate should be part of a clean eating lifestyle—and with the right ingredients, it absolutely can be.

🔚 The Takeaway: Choose Clean, Crave Less
Understanding the difference between minimally processed, processed, and ultra-processed is key to taking control of your health. Clean eating isn’t about perfection—it’s about awareness. When you know what’s in your food, you can make better choices that serve your energy, mood, metabolism, and long-term goals.
So next time you pick up a product—flip it over. Read the label. Spot the red flags. And reach for foods that fuel you, not fool you.
With Funky Fat Chocolates, you’re not just treating yourself—you’re nourishing your body with clean, functional fats that satisfy cravings without the crash.
Because you deserve better. And now you know exactly how to spot it. 😉
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